It didn't take me 13 years to realise that the way an ad agency is structured is unfair to a creative person. It took me that long to muster up the courage to do something about it.
Therefore TwentyOne C.
Why TwentyOne?
At 36, I discovered the legs of a 21 year old. Probably because I'm running after something I passionately believe in. Heck, I'm also running 'cos I know the bank account ain't gonna clink on the 1st of every month.
But what the hell!!
I'm running to save my own ass. I like that.
Saturday, October 10, 2009
Wednesday, September 30, 2009
TwentyOne C
Ok, I was bored. Logging on, typing a few lines, checking back for comments. Therefore the break. I didn't get away from writing though. I wrote ads, some jokes, verse, and worse, a resignation letter. After 13 years in the business of advertising, marketing and refusing to suck up, I got lucky.
I found an employer who I would love for the rest of my life. I found a workplace where it would actually be all about the work, and nothing else. I found an agency where I could actually work for the people below me.
You know, I really should be saying founded. It's called TwentyOne Creative.
Then bought a laptop, printed a bunch of business cards and hit the road. Armed with a belief in my abilities and the firm faith that clients deserved better than the bull that's hitherto been served up to them.
A few weeks down the line what have I to report? My first client.
So long then, till I have something new to report, which i'm hoping will be really soon. Meanwhile I request you to visit TwentyOne Creative's website for a look at its under construction page. My colleague wrote a rather cute limerick for the space.
www.21c.in
Click.
I found an employer who I would love for the rest of my life. I found a workplace where it would actually be all about the work, and nothing else. I found an agency where I could actually work for the people below me.
You know, I really should be saying founded. It's called TwentyOne Creative.
Then bought a laptop, printed a bunch of business cards and hit the road. Armed with a belief in my abilities and the firm faith that clients deserved better than the bull that's hitherto been served up to them.
A few weeks down the line what have I to report? My first client.
So long then, till I have something new to report, which i'm hoping will be really soon. Meanwhile I request you to visit TwentyOne Creative's website for a look at its under construction page. My colleague wrote a rather cute limerick for the space.
www.21c.in
Click.
Saturday, June 20, 2009
Confessions of an adman
'What do you do for a living?' asked the adman.
'Nothing', came the reply.
'Oh, I'm working towards that too.'
On the write note
If only we passed a ball as well as we passed the buck, we'd be champions of the world's most popular game.
Monday, June 08, 2009
Sunday, June 07, 2009
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